Websites for artists may require a few more special functions than your ordinary website. Seeing as artists need to maximize both the visual and the textual components of the website, as well as taking into consideration the organization of the whole, artists also need to find the best website provider for them – hopefully one that understands the needs and sensitive to the purpose of artist websites. Websites for artists are typically for promoting an artist’s work, getting in touch with a community of artists and clients (or at least being set up with the proper connections), receiving useful inputs from viewers and hopefully, having one’s art sold. However, this is not an easy feat and to some extent, may involve some trial and error phase before you get to the output you envision, but knowing how to market your art and to do it properly will help you grow leaps and bounds in this competitive world of art-selling. So how do you start? Well, we rounded up a few things that should definitely be on your ‘things-to-consider’ list.
Before we move along, this first step that you have to inevitably take is a crucial decision. You are free to choose from the variety of website providers who especially cater to websites for artists. We do recommend, however, to skip the free web hosting services. There are many that you can choose from which is suitable to your needs AND available at a reasonable price. Make that investment to rid your site of annoying pop-ups, irrelevant ads, and unnecessary limitations. Website providers like Artspan can do this for you; it even introduces you to a community of your contemporaries and to potential clients right off the bat!
Art collectors and potential clients should be able to find what they need in the shortest time possible. Skip the detours and the unnecessary details. They don’t have all the time in the world to view everything in your site. Be direct in your introduction, in the way we show your online gallery, in your navigation, and in how you approach building you website as a whole. For goodness’ sake, skip the background music, the flashy images, the dizzying combination of italicizing, underlining and making texts bold, and other unnecessary content. This only makes your site look like it was made by a teenager, and it lags your site too. Just remember the mantra: keep it short but sweet.
Make sure Google finds you; make sure your target audience finds you. If you can learn the technicalities of having your website search engine optimized, then do so. Really, who would want their website in the 10th page of the Google results category? Learn the basics – use the appropriate keywords, use informative meta tags, and ensure your links are not broken. Updating your site with fresh content will help you move up in the results ranking as well. Be conscious of how things like these work as well.
Websites for Artists are consistent work. You do not finish your site one day and just leave it there, hoping somebody would coincidentally find it in the 10th page of the results ranking. If you are really serious with marketing your art, it will need to seriously invest – not just your money, but also your time and your knowledge. Find a website provider that gives you your money’s worth, spend some time thinking over your website design, and do not forget to consider the visibility of your site. Creativity and a working knowledge on how search engine optimization works will give you a competitive edge in this business.